Brand Identity And Color Theory

Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. In branding, color is never just a choice; it is a strategy.

Emotional Triggers

Blue communicates trust and stability, while red invokes energy and urgency. Choosing the right palette for your brand identity is the difference between being ignored and being remembered.

The 60-30-10 Rule

• 60% Primary Color: Usually the most neutral shade.
• 30% Secondary Color: To bring contrast and balance.
• 10% Accent Color: For Call to Actions and highlights.